Source: AdWeek
Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences.
When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based social networks, like Facebook. Search-based platforms, like YouTube, came in third at 25 percent.
Breaking down responses by age group, Arkadium found that millennial respondents were more likely to come across video news on feed-based social networks, at 59 percent, followed by news sites and apps (58 percent) and search-based platforms (38 percent).
Meanwhile, older respondents were found to be more likely to come across video news on news websites and apps, at 62 percent. This was followed by social networks at 38 percent and search-based services at 22 percent.
Overall, millennials were found to be 53 percent more likely to get video news from Facebook than respondents aged 35 and older.
In a press release, Jessica Rovello, co-founder and CEO of Arkadium, said, “As seen with last year’s election, Facebook is a key video news source for millennials. Alternatively, those over 35 tend to get their video news from publisher websites and sister apps.”
